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Cold Calling. Just the phrase sends shivers down your spine, doesn’t it?

Back in my day (I’m about to reveal how ancient I am, now.),

I recently attended (and captured on video) a women’s conference. The whole conference was about empowering women. I was probably one of only 3 men in the whole conference room filled with about 100 women. That’s an unfair balance of estrogen to testosterone, if you ask me.

But…I was not intimidated. Why?

We were recently hired to create promo videos for a women’s conference. Some of the presenters wanted their own promo video, as well. Whitney was one of those people.

When Whitney first took the stage, I could tell this would be an energetic promo. Full of movement and excitement in her voice, she captured the audience. They were enthralled!

Last week I got an email from a client here in CO who we’d worked for before – someone in the agricultural industry. He was requesting a commercial. He wanted us to come out to capture video of calves on a farm being fed his product….Oxford Ag Colostrum, and then edit it together for a 30 sec TV spot but

Scroll thru your avg FB or twitter feed and what do you notice most? I notice a sea of videos and photos – the viral ones…the kind you seem to see EVERYBODY sharing or retweeting. They all have one thing in common – “shareability”. My spell check says that word doesn’t exist in the dictionary, but I’m betting it will be one day soon. Here’s why: when it comes to the difference between internet videos that are seen and those that no one knows exists, shareability is all that matters.

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